![]() Such brochures are called e-brochures.Ī leaflet is a printed publication that is intended for free publication. Brochures are also available in electronic format. Travel and tourism brochures are a common type of brochures that are used by many hotels and travel agencies. So they are not usually given out as freely as business cards or flyers. Creating brochures may be expensive and time-consuming than creating flyers. Various companies use brochures to introduce themselves, their products, services and benefits to prospective customers.īrochures are usually printed on high-quality paper and require technical expertise since the folds need to be precise to produce a high-quality product. Brochures are mainly used as promotional or advertising materials. Brochures are usually created from single sheets they are then folded into parts to create bi-folds (four panels) and tri-folds (six panels). ![]() ![]() It can either be a pamphlet or a leaflet. What is a Brochure?Ī brochure is a printed publication with multiple pages. The key difference between brochure and leaflet is their purpose brochures are only used to promote companies, their products and services whereas leaflets can also be used to inform and educate the general public. A leaflet is an informative or promotional publication that is made of a single sheet of paper. A brochure is a leaflet or pamphlet that is intended for free publication. Brochures and leaflets are two similar types of products.
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