![]() ![]() So, how can you nail your brand look and feel? Branding tip #1: Know your point of differenceĪlso known as your unique selling point. Everything from their products, their website, to the way you book an appointment at the Genius Bar – everything reflects that same look and feel. It's all because they see it as part of their identity.Īpple's whole identity is built around that minimal look and stylish feel. Take Apple for example – their branding is so strong that people queue up for days just so they can be the first to get the latest iPhone, even if it's not that much of an improvement on the last one. Think about some of the brands you interact with every day or the brands that you're loyal to. ![]() If you're not sure what branding is, pop on over to my last blog post here. (Hint: Branding is more than just your logo). You consent to receiving emails from me (I won't SPAM you and you can unsubscribe in one click).
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